JOURNAL OF CONSUMER PSYCHOLOGY

The Official Journal of The Society for Consumer Psychology

Co-Editors:
Paul M. Herr
University of Colorado
Frank R. Kardes
University of Cincinnati
Associate Editor:                                                                
Curtis P. Haugtvedt
Ohio State University
Anthony R. Pratkanis
University of California, Santa Cruz

Editorial Scope
This journal is devoted to advancing consumer psychology as a dynamic discipline by disseminating knowledge generated and contributed by scholars from a variety of backgrounds, substantive fields, and methodological orientations. It publishes papers providing theoretical analyses, critical reviews, original empirical reports, as well as methodological contributions that shape thought and practice in the discipline of consumer psychology. Topics covered include: the role of advertising, the development and change of consumer attitudes; judgment, choice and decision processes; direct brand experience; post-purchase evaluations; social cognition research; consumer socialization; motivational processes; salespersons' influences; and behavioral decision research.

Audience
Professionals in advertising, marketing, and public relations; researchers in social psychology and related disciplines.

abstracted or indexed in:
IFI/Plenum: Mental Health Abstracts; PsycINFO/Psychological Abstracts; Database of Marketing Research